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There was a time when everyone and their aunties needed to have an Alex and Ani bracelet, almost like a status symbol — and not having one meant you weren’t in tune with current trends. Now, much like other revived Y2K trends, Alex & Ani is making a comeback with their meaningful and sentimental jewelry pieces. While they still carry their iconic charm bracelets, you’ll find plenty of playful necklaces and earrings as well. Their designs take a youthful approach to jewelry, offering colorful gems, butterfly charms, and heartwarming messages engraved into clean recycled metals. 

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